Top 10
- Reddit's number of active advertisers grew more than 70% year over year in the second quarter of 2026.
- Conversions from Reddit ads grew more than 100% and clicks more than 30% year over year in Q2 2026.
- eMarketer forecast that Reddit's U.S. ad revenue would grow 30.9% in 2025, faster than any other social platform it tracks, to $1.14 billion.
- Attain and Circana found that Reddit delivered 1.5x higher return on ad spend for CPG advertisers than other social platforms, averaged across the U.S. and Western Europe.
- 83% of U.S. B2B decision-makers research on their own before they speak to a sales rep.
- 73% of B2B decision-makers trust peer recommendations, compared with 55% for vendor websites, 54% for search engines, 46% for review sites, 39% for AI chatbots and 36% for social media.
- 42.1% of the 1,457 Reddit threads AnswerPlug judged worth answering had a title phrased as a question, against 23.1% of all 10,155 threads its search found.
- 76% of business decision-makers on Reddit say they are more likely to buy a business product or service if Reddit conversations recommend it.
- 88% of users in Reddit's survey made a purchase in the past year based on information they found on Reddit.
- Across the seven products with 500 or more threads found, the share judged worth answering ranged from 6.2% to 31.5%.
How fast is Reddit advertising growing
- 1
Reddit's number of active advertisers grew more than 70% year over year in the second quarter of 2026.
Source: Reddit, Inc., 2026 [1]
- 2
Conversions from Reddit ads grew more than 100% and clicks more than 30% year over year in Q2 2026.
Source: Reddit, Inc., 2026 [1]
- 3
Advertisers using Reddit Max, its automated campaign product, grew more than 60% from Q1 to Q2 2026, and Max revenue grew more than 150%.
Source: Reddit, Inc., 2026 [1]
- 4
Reddit said click-through rates on its ads were up more than 40% year over year in Q2 2026.
Source: Reddit, Inc., 2026 [2]
- 5
New ranking models raised six-second engaged video view-through rates on Reddit video ads by 130% and completion rates by 71%, Reddit reported for Q2 2026.
Source: Reddit, Inc., 2026 [2]
- 6
eMarketer forecast that Reddit's U.S. ad revenue would grow 30.9% in 2025, faster than any other social platform it tracks, to $1.14 billion.
Source: eMarketer, 2025 [3]
What results do advertisers get on Reddit
- 7
Attain and Circana found that Reddit delivered 1.5x higher return on ad spend for CPG advertisers than other social platforms, averaged across the U.S. and Western Europe.
Source: Reddit, Inc., 2026 [1]
- 8
Against the total media average, CPG advertisers saw 1.3x higher ROAS on Reddit in the U.S. and 1.6x in Western Europe.
Source: Reddit for Business, 2026 [4]
- 9
Moving budget to Reddit could lift CPG sales by up to 5% in the U.S. and 13% in Western Europe, according to modelling by Circana published by Reddit.
Source: Reddit for Business, 2026 [4]
- 10
Shoppers acquired through Reddit had higher post-acquisition value in every CPG category measured: 15% in beverage, 14% in food and 17% in personal care and beauty.
Source: Reddit for Business, 2026 [4]
- 11
Redditors spend 22% more on their pets, 17% more on food and 12% more on beauty products than the average consumer, per Attain transaction data.
Source: Reddit for Business, 2026 [4]
- 12
An enterprise IT client of B2B agency Obility cut its cost per click by 87%, from $15.15 to $2.00, after adding three months of Reddit ads to its LinkedIn campaigns.
Source: Obility, 2025 [5]
- 13
Over the same three months, that client's impressions rose from 2 million to 23.8 million and clicks from 7,200 to 85,000.
Source: Obility, 2025 [5]
- 14
For a cybersecurity SaaS client running both channels for three months, Obility measured an average CPC of $10.19 on LinkedIn and $1.05 on Reddit.
Source: Obility, 2025 [5]
- 15
In one month of that test Reddit delivered more than 1.2 million impressions, against 163,000 from LinkedIn.
Source: Obility, 2025 [5]
How B2B buyers use Reddit
- 16
83% of U.S. B2B decision-makers research on their own before they speak to a sales rep.
Source: SurveyMonkey and Reddit, 2026 [6]
- 17
55% of B2B decision-makers say they struggle to know which information sources to trust.
Source: SurveyMonkey and Reddit, 2026 [6]
- 18
65% of B2B buyers research for a week or less before a purchase decision, while 31% spend several weeks or more.
Source: SurveyMonkey and Reddit, 2026 [6]
- 19
40% of software buyers spend several weeks to a month or more researching before they buy.
Source: SurveyMonkey and Reddit, 2026 [6]
- 20
73% of B2B decision-makers trust peer recommendations, compared with 55% for vendor websites, 54% for search engines, 46% for review sites, 39% for AI chatbots and 36% for social media.
Source: SurveyMonkey and Reddit, 2026 [6]
- 21
70% of B2B decision-makers have used social media at least once to research a business purchase.
Source: SurveyMonkey and Reddit, 2026 [6]
- 22
23% of B2B decision-makers have used Reddit for purchase research, including 32% of software buyers.
Source: SurveyMonkey and Reddit, 2026 [6]
- 23
Buyers who choose Reddit for research go there for reviews and testimonials (77%), pricing (45%), capabilities (42%) and compatibility or integrations (36%).
Source: SurveyMonkey and Reddit, 2026 [6]
- 24
Search engines (57%) and vendor websites (52%) are the channels B2B buyers use most in early research.
Source: Reddit for Business, 2026 [7]
- 25
At the discovery stage, 68% of B2B buyers would put their question to an industry peer or a community discussion site, and 22% would ask the vendor.
Source: Reddit and SurveyMonkey, 2026 [8]
- 26
37% of B2B decision-makers rate real-user testimonials as very valuable, the highest of any content format; 17% say the same of one-sheets and white papers.
Source: Reddit and SurveyMonkey, 2026 [8]
- 27
Reddit says it reaches 59% of business decision-makers in the U.S., and that 38% of the decision-makers on Reddit are not on LinkedIn.
Source: Reddit for Business, 2026 [7]
- 28
81% of business decision-makers on Reddit say Reddit conversations help them discover products they had not considered.
Source: Reddit for Business, 2026 [7]
- 29
76% of business decision-makers on Reddit say they are more likely to buy a business product or service if Reddit conversations recommend it.
Source: Reddit and SurveyMonkey, 2026 [8]
How shoppers use Reddit before they buy
- 30
71% of U.S. social media users who discovered a brand, online or off, then researched it on Reddit.
Source: Reddit for Business, 2025 [9]
- 31
74% of U.S. social media users agree that Reddit helps them make faster purchase decisions, the highest share of any social platform in Reddit's survey.
Source: Reddit for Business, 2025 [9]
- 32
88% of users in Reddit's survey made a purchase in the past year based on information they found on Reddit.
Source: Reddit for Business, 2025 [9]
- 33
48% of U.S. social media users say they struggle to determine which sources or reviews they can trust.
Source: Reddit for Business, 2025 [9]
- 34
79% of Redditors say they research products more before buying than they did a year ago, compared with 68% of all consumers surveyed.
Source: eMarketer, 2026 [10]
- 35
62% of Redditors say a thread debating a product's pros and cons gives them more confidence in a purchase.
Source: eMarketer, 2026 [10]
- 36
58% of Redditors say seeing a brand respond directly to customers in Reddit threads increases their trust in the brand.
Source: eMarketer, 2026 [10]
- 37
Redditors are 30% more likely to engage with ads that appear in relevant subreddits than with ads elsewhere, according to Reddit data reported by eMarketer.
Source: eMarketer, 2026 [10]
- 38
74% of U.S. social media users in Reddit's survey were satisfied with a purchase they made based on information found on Reddit.
Source: Reddit for Business, 2025 [9]
- 39
72% of Redditors come to the platform actively looking for information, and 64% arrive with a specific goal in mind.
Source: eMarketer, 2026 [10]
- 40
In a Qualtrics and WaveMaker UK survey of Reddit users, 1 in 3 said they often use Reddit for pre-purchase research, and 63% felt more confident in decisions based on Reddit community interactions than on other social platforms.
Source: eMarketer, 2026 [10]
- 41
84% of shoppers on Reddit say they feel more confident in their decisions after researching on Reddit.
Source: Reddit for Business, 2026 [4]
- 42
Reddit counted more than 3.1 billion grocery shopping conversations in the U.S. over six months.
Source: Reddit for Business, 2026 [4]
- 43
Store communities such as r/aldi grew 21% year over year without paid promotion, Reddit reported.
Source: Reddit for Business, 2026 [4]
Which Reddit threads are worth answering
- 44
42.1% of the 1,457 Reddit threads AnswerPlug judged worth answering had a title phrased as a question, against 23.1% of all 10,155 threads its search found.
Source: AnswerPlug · 2026-08-17 to 2026-09-24 · 1,457 relevant threads; 10,155 threads · method
- 45
Across the seven products with 500 or more threads found, the share judged worth answering ranged from 6.2% to 31.5%.
Source: AnswerPlug · 2026-08-17 to 2026-09-24 · 7 products, 9,822 threads · method
- 46
r/SaaS (46), r/smallbusiness (44), r/coldemailing (42), r/localseo (39) and r/b2bmarketing (36) held the most threads worth answering; together they account for 14.2% of the 1,457.
Source: AnswerPlug · 2026-08-17 to 2026-09-24 · 1,457 relevant threads · method
Frequently asked questions
Is Reddit advertising growing?
Yes. Reddit's active advertisers grew more than 70% year over year in Q2 2026, conversions from its ads more than doubled and clicks grew more than 30%, according to Reddit's earnings call. eMarketer had forecast 30.9% growth in Reddit's U.S. ad revenue for 2025, the fastest of any social platform it tracks.
Do Reddit ads work for B2B?
In a SurveyMonkey and Reddit survey of 1,202 U.S. business decision-makers, 23% had used Reddit for purchase research, rising to 32% of software buyers. In two single-client tests by the agency Obility, Reddit clicks cost $2.00 and $1.05 on average, against $15.15 and $10.19 on LinkedIn.
How do B2B buyers research purchases?
83% research on their own before talking to sales, and 73% trust peer recommendations, more than vendor websites (55%) or search engines (54%). At the discovery stage 68% would ask a peer or a community discussion site, against 22% who would ask the vendor.
How do shoppers use Reddit before buying?
In Reddit's January 2025 survey, 71% of U.S. social media users who discovered a brand then researched it on Reddit, and 88% of users in the survey had bought something based on information found there in the past year. 84% of shoppers on Reddit say researching there makes them more confident.
What return on ad spend do CPG brands get on Reddit?
Attain and Circana found 1.5x higher return on ad spend for CPG advertisers on Reddit than on other social platforms, averaged across the U.S. and Western Europe. Against the total media average, the figure was 1.3x in the U.S. and 1.6x in Western Europe.
Which Reddit threads are worth answering for a brand?
In AnswerPlug's data, 42.1% of the threads judged worth answering had a question as the title, against 23.1% of all threads found. Across seven products, the share of found threads worth answering ranged from 6.2% to 31.5%.
Sources
- [1]Reddit, Inc.. “Q2 2026 earnings call transcript”. 2026.↑1 ↑2 ↑3 ↑7
- [2]Reddit, Inc.. “Q2 2026 letter to shareholders”. 2026.↑4 ↑5
- [3]eMarketer. “Reddit Marketing 2025”. 2025.↑6
- [4]Reddit for Business. “Why the most valuable CPG shoppers are turning to Reddit”. 2026.↑8 ↑9 ↑10 ↑11 ↑41 ↑42 ↑43
- [5]Obility. 2025.↑12 ↑13 ↑14 ↑15
- [6]SurveyMonkey and Reddit. 2026.↑16 ↑17 ↑18 ↑19 ↑20 ↑21 ↑22 ↑23
- [7]Reddit for Business. “The B2B trust gap”. 2026.↑24 ↑27 ↑28
- [8]Reddit and SurveyMonkey. “The hidden B2B journey”. 2026.↑25 ↑26 ↑29
- [9]Reddit for Business. “Reddit's role in the path to purchase 2025”. 2025.↑30 ↑31 ↑32 ↑33 ↑38
- [10]eMarketer. 2026.↑34 ↑35 ↑36 ↑37 ↑39 ↑40
Method
We searched Google for reddit marketing statistics, reddit ads statistics and reddit for b2b marketing, read the statistics pages that ranked, and counted how many of them repeat each number. Each outside number was traced to the organisation that produced it and checked against that page on September 24, 2026. Most survey numbers come from research Reddit commissioned or ran itself, so read them as Reddit's own case for its platform; the B2B survey was fielded by SurveyMonkey. Obility's figures are single-client results from an agency that sells Reddit ads. Some numbers repeated on ranking pages had no traceable producer and were left out. We found no peer-reviewed paper with a checkable number on Reddit advertising results, so this page has none. AnswerPlug numbers come from the thread records in AnswerPlug's database for August 17 to September 24, 2026.
AnswerPlug numbers new on this page:
- 42.1% of the 1,457 Reddit threads AnswerPlug judged worth answering had a title phrased as a question, against 23.1% of all 10,155 threads its search found. A title counts as a question when it ends in a question mark. Relevant = the model's verdict stored on each thread row.
- Across the seven products with 500 or more threads found, the share judged worth answering ranged from 6.2% to 31.5%. Relevant threads divided by all threads found, per product; three products with fewer than 500 threads left out.
- r/SaaS (46), r/smallbusiness (44), r/coldemailing (42), r/localseo (39) and r/b2bmarketing (36) held the most threads worth answering; together they account for 14.2% of the 1,457. Subreddit names, case-insensitive. The ranking reflects the products AnswerPlug served in the window, most of them B2B services and software.
All 46 statistics as a CSV: reddit-marketing-statistics.csv.
Cite this page
AnswerPlug, “Reddit Marketing 2026 Statistics (Updated September)”, updated September 2026, https://answerplug.com/research/reddit-marketing-statistics
To cite one number, link its anchor: each statistic has one, for example https://answerplug.com/research/reddit-marketing-statistics#stat-1.